Art is a form of communication which creates and shares highly subjective personal perspectives. It is created and shared by all individuals. Personal subjective perspectives are necessary for development of consciousness.

Hyper-centralized power promotes only a single perspective, narrative, idea, plan. This perspective is simplified and generalized so it is accepted by the majority of the system members with minimal conflict. Art is in direct conflict with hyper-centralized power perspective because it creates complex, nuanced, and unlimited perspectives.

Hyper-centralized power manages the conflict with art using following strategies:
– Moving the focus from the art purpose – sharing of perspectives – to art production process (technology, technique),
– Hiding the true perspectives offered by art by changing the meaning and presentation of art,
– Expanding its perspective to include some art as a way to reduce the conflict,
– Expanding hyper-centralization in the realm of art by sharing the power with few artists.

Art can protect itself using following strategies:
– Prioritize the purpose of subjective perspective sharing,
– Educate the audience about the subjective perspectives and their unavoidable conflict with hyper-centralized power perspective,
– Avoiding centralization by constantly building inclusive supportive decentralized open systems.

As hyper-centralize power grows, art will be further reduced in favor of consumption of a single simple generalized perspective and not for production of many personal subjective perspectives. Art will co-exist with hyper-centralized power but in an extremely diminished and centralized form used to further empower the hyper-centralized decision makers. It will not offer necessary perspectives for growth of individual members which will reduce the consciousness of individuals. This reduction and lack of development might be covert due to the use of remaining art surrogate which minimizes the conflict.

Mass media – a necessary component of hyper-centralized system – must produce substantial amounts of content to maintain the centralization. This content must not contain any values and can not oppose any truth.

Therefore it is empty content – content which does not develop consciousness and is not entering in conflict with any established truth. Purpose of this content is to exist and spend the limited cognitive resources of system members. It is not engaging members on the level of intelligence or consciousness, but on the level of instinct, or is avoiding any engagement.

Manufacturing of empty content is the result of a closed system which is not capable to create values and change, but focuses only on managing risk – avoiding conflict with truth and avoiding radical unknown incontrollable change.

To add values to content it is necessary to open the mass media and switch to open decision making in the centralized system. Once values are added to the content and mass media, intelligence, and – more importantly – consciousness will start to develop.

Otherwise empty content will continue to regress consciousness and intelligence of its members.

Knowledge can be defined as an ontology. Language is the dominant ontology management method in contemporary systems. It is more effective than imagery and other methods because contemporary systems depend highly on abstract yet precise ontologies. Therefore ontology, knowledge, and language are one in this article and will be presented by the “ontology”.

If a goal of a system is to increase collective intelligence and consciousness, system changes should be observed through ontology changes. Ontology changes between traditionalism, modernism, and postmodernism show what kind of language is needed for metamodernism and openness to increase collective intelligence and consciousness.

Traditionalism had a stable ontology. Modernism rapidly expanded the traditional ontology by adding to it and rarely changing it. Postmodernism is mostly focused on changing traditional and modern ontology, adding little to both. Postmodernism depends on closed centralized power to create these ontology changes.

Metamodernism and openness should direct ontology development towards following goals:
– Postmodernism expands instead of changes traditional and modern ontologies,
– Ontology changes are more open and less centralized,
– Adoption of non-binary (oscillating) ontologies.

If ontology development is directed towards these goals a system will experience increase collective intelligence and consciousness growth, and will avoid reductive conflict caused by closed and centralized ontology changes.