Mass media – a necessary component of hyper-centralized system – must produce substantial amounts of content to maintain the centralization. This content must not contain any values and can not oppose any truth.

Therefore it is empty content – content which does not develop consciousness and is not entering in conflict with any established truth. Purpose of this content is to exist and spend the limited cognitive resources of system members. It is not engaging members on the level of intelligence or consciousness, but on the level of instinct, or is avoiding any engagement.

Manufacturing of empty content is the result of a closed system which is not capable to create values and change, but focuses only on managing risk – avoiding conflict with truth and avoiding radical unknown incontrollable change.

To add values to content it is necessary to open the mass media and switch to open decision making in the centralized system. Once values are added to the content and mass media, intelligence, and – more importantly – consciousness will start to develop.

Otherwise empty content will continue to regress consciousness and intelligence of its members.